6 Must Follow Tips for Designing an SEO Friendly Website

Some web designers think SEO is a content issue. Unfortunately, they are wrong. Good web design is a key component of every search engine optimization strategy and is relatively easy to implement. With a little bit of SEO training, you can begin to quickly understand some of the most important SEO-friendly design considerations. Below are the top six ways to create a well-designed, search engine friendly website.

Site Navigation:
Use site navigation that is search engine friendly. Flash navigation may look fancy, but search engines have a tough time crawling websites that use Flash. Most fancy navigation menus can be rendered just as well using CSS and JavaScript, making them easier for the search engine to read. Flash should be used sparingly and never for important information that a search engine needs to see.

Search Friendly URL's:
Create consistent, search-friendly URLs. Avoid using query strings and other useless data in URLs. Instead, whenever possible, use meaningful URLs that are related to the content on the page. Keep your URLs consistent. If you decide to drop the “www” from your domain, make sure you do so on every page. Search engines view sites with and without the “www” as different websites and you don’t want yours to be branded as a duplicate.

Using the Alt attributes:
Always describe your images using the alt attributes of the image tags. Search engines see the alt attributes, not the images, so they are a great way to provide additional information. Using the alt attributes also makes your website user friendly, explaining what’s there to blind people and other users who cannot see the images.

Heading Tags:
Use proper heading tags for page and section headers. Search engines look at the h1, h2 and h3 tags to find out what a page is about, so it’s important to make sure you are using keywords in these tags. However, use keywords sparingly and make them specific to the content for each section. Too many keywords in your headings could get your website penalized for keyword stuffing.

Title Tags:
Give every page a unique title tag that includes keywords for that page. Whenever possible, keep your page titles at around 65 characters, including spaces. If you decide to include your website’s name in the title tag, use it at the end of the title and keep the first 65 characters as the main title. Search engines display the first 65 characters of the title tag as the link heading to your website, so you want it to clearly convey the information on each page.

Meta data:
Write unique meta data for each page. The description tag is the information that will be listed in the search results for your website, so it’s important to write a clear description of the contents of the page. The description should be written as a sentence, not as a keyword list. The keyword tag is where you list the keywords for that page. Again, be careful and don’t stuff keywords here. Pick only a few keywords related to the specific content on that page.

While SEO is an important part of a website’s content, it’s equally important to use good SEO techniques in website development. Following these few simple tips will make your website friendly to both users and search engines.

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Guest Post by:

Lorena Rudha is an Internet Marketing Analyst at ClickMinded, an online SEO training course for startups.
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About the Author:

Mahesh RJ - who has written 74 articles on ETechadvice.

Mahesh is a tech enthusiast, freelance graphic designer and a music lover. Follow him on Twitter, Google+ or Email him

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